People are no longer willing to pay for news.
Among the nation's daily newspapers in 2007, "circulation fell another 2.5 percent from the year before, advertising revenues declined by 7 percent, and the growth of online advertising slowed significantly, according to the "State of the News Media 2008" report by the Pew Project for Excellence in Journalism. Despite newspaper companies' cost-cutting initiatives, their profits and share prices continue to drop."
"Average daily readership also waned, falling from 58.6 percent of adults in 1998 to 48.4 percent last year, according to the Newspaper Association of America. Among young adults 25 to 34 years old, readership fell from 45.9 percent to 33.7 percent."
Can the non-profit world save journalim?
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